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Not your average Housewife
Project type
Collection
Date
September 2024- January 2025
Location
Amsterdam
„Not Your Average Housewife“ explores the evolution of the apron, reconstructing it into a modern garment with a new purpose. No longer a symbol of domestic obligation, the apron becomes a powerful statement of freedom, independence, and versatility. It serves as a reminder of how far we have come and celebrates the liberation of women from traditional roles. This collection is designed to inspire young working mothers, acknowledging their strength in balancing careers and family while embracing their individuality. The pieces are crafted to support and empower women in their choice to live authentically—whether in the boardroom, at home, or anywhere they choose to be.”



















